We’ve played word affiliation games previously. What’s the main word that rings a bell when I mention, say, Coca Cola? Is it positive or negative? Another study in the US has played this game for the greatest tech companies today. Here are the results.
The examination comes courtesy of Signs.com. They took the best 15 from Forbes’ Most Powerful Brand List, and demonstrated participants the logos, the greater part of which are quickly recognizable, and requested that they provide the word that best described their feelings. It’s a great word association game.
Here are the most well-known responses for some of the greatest players in the tech industry today.
Apple
A standout amongst the most immediately recognizable logos, and a standout amongst the most valuable brands in the world. Of course, Jobs, Wozniak, and Wayne knicked the branding off the Beatles, yet you can’t contend that they don’t own it today.
The most widely recognized positive sentiment towards Apple was creative, while the most most common negative assumption was a tie among horrible and snobby. Other top words related to the brand were costly and quality.
The second of the Big Four tech companies surveyed, Google, brought about juxtaposed emotions. Google services are practically impossible to live without, however, security and privacy concerns have obviously affected how the overall public views the company all in all.
The most widely recognized positive sentiment towards Google was creative, while the most common negative assumption was a tie among awfull and bombastic. Other top words related to the brand were costly and fast.
Another polarizing brand. Emotional associations to Facebook appear to isolate generations. There is a more youthful demographic that views the company as faltering, that is without any doubt, it’s the interpersonal network their parents use, and that’s never cool. But it remains a constructive brand for millions of people around the world.
The most widely recognized positive sentiment towards Facebook was social, while the most common negative feelings were annoying. Other top words related to the brand were prominent and family.
Amazon
The biggest e-commerce brand on the planet and a goliath of everything shopping, Amazon, separate emotion in an interesting manner. Amazon feels like one of those liable conveniences that we as a whole use because, well, it’s helpful, however, know that there are good and business practice issues rising under the surface.
The most common positive supposition towards Amazon was simple, while the most common negative feeling was greedy. Other top words related to the brand were shoddy and convenient.
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Intel
Anyone who has utilized a laptop, PC, or Apple computer has come into contact with Intel, however, what sort of feeling does the brand trigger for the overall public?
The most well known positive sentiment towards Intel was creative, while the most common negative conclusion was exhausting. Other top words related to the brand were quick and ‘computer’.