Rumors already point that Samsung should officially announce the new Galaxy A52 and Galaxy A72 on the global market in early March, and with that we expect the launch in some selected countries to happen in the following days. But in addition to key markets like North America and Europe, Samsung should prioritize India to launch new models.
With a growing Chinese influence with brands like Xiaomi, Vivo, and Realme growing in order to threaten Samsung’s dominance in the country, a new leak points out that Samsung should give priority to the launch of the powerful pair of the Galaxy A line in India.
Although a release date has not been set, industry-related sources told Indian website 91mobiles that Samsung will launch the Galaxy A52 and Galaxy A72 in the country in mid-March. Same time as expected for the global intermediary announcement.
Samsung closed the last four-month period of 2020 leading the Indian market with a 24.2% share, but Xiaomi was already behind, which, thanks to the huge investment in the brands Redmi and Poco, has already won a total of 23.2% in the Indian market. Then we have vivo with 16.5% participation, finishing the podium with Realme and Oppo with 15.2% and 10.1% each.
Threatened by its competitors, Samsung’s investment in the Indian scenario should reinforce its commitment to the country, and the launch of smartphones with more competitive prices than the rest of the world – something already reproduced by the Chinese – should also leverage the sales of the South Korean giant.
Regarding smartphones, it is expected that both Galaxy A52 and A72 will be launched in a 4G variant with Snapdragon 720 and another 5G variant with Snapdragon 750. The A52 would have a 6.5-inch display with a rate of 90 Hz (only in its 5G variant) and a 4,500 mAh battery. The A72 would adopt a 6.7-inch screen with a rate of 120 Hz in the 5G variant.