Research firm Counterpoint has released a new round of research showing how important the Indian market is to Xiaomi. According to the company, the survey data were obtained using online commerce in the country as a reference.
With this, the result shows that online smartphone sales are growing 26% per year. During the second quarter of 2019, with several events and launches, Xiaomi was the most privileged in this niche market. Therefore, the company remains in the lead, with a 46% stake.
Realme appears in second place with 17% and surpasses even the giant Samsung, which was 11%. Complete the ranking, ASUS with 6% and Huawei with only 4%.
According to Counterpoint analysts, Xiaomi lost some of its stake between 2018 and 2019 thanks to the growth of a very powerful competitor: Realme. Despite being a subsidiary of Oppo, the company has been investing heavily in launching cheap handsets and this has caught the attention of the Indian consumer.
Now, when we consider the best selling models in the period, the Redmi Note 7 Pro comes with a 12.1% share and is accompanied by Redmi 6A and Note 7.
With the release of the new numbers, Xiaomi continues to show its dominant strength in India. However, Realme has become a major challenger and may begin to threaten its compatriot in the long run.
This is because the Indian market is known for preferring low-cost devices and both are launching great options for this niche. Now it remains to be seen how companies will perform this quarter.