Free, and always will be. This is the motto of Facebook, but with so many social games with microtransactions – and since last year a system of groups with signatures – this is a catchphrase that may change in the future.
Also as a way to increase your earnings over the users the platform is announcing that from January 2020 will retain up to 30% of the amounts paid by subscribers of those groups receiving exclusive content. Currently, depending on the platform on which the subscription is paid, the fee is 0%, with all the value going into the administrator’s pocket.
Of course, on platforms like Android and iOS, the Play Store and App Store retains 30% of the values in the first year, and in the second that rate drops to 15%. It turns out that if some creators were expecting that from 2020 they would receive 15% more of these values, they were mistaken: the amount will go to go to the coffers of Facebook.
The subscription via desktop, with a credit card – until now without fees – will discount 30% for Mark Zuckerberg.
If you have good news with this policy change, it is not the final amount paid by the user that will change, but rather how much of what he says that will reach the pockets of the group administrator. Of course, these are free to increase the price of subscriptions, on the other hand.
The new policy will only apply to new subscriptions as of January 2020, when it will also be possible for content creators to make pay-only groups, not just offering extra content in common groups to those who fund them.
It is worth remembering that currently, those who bet on this business model can charge values between the US $ 4.99 and the US $ 29.99. The most popular groups that bet on tuition have DIY content (do it yourself, crafts), cooking and lifestyle.
And you, what do you think of this change in the finances of the paid groups? Tell us in the comments!