That’s right: Samsung is promoting one of its main rivals on Chinese soil by offering its fans and users the chance to win a brand new 4e Huawei! Curiosity is to the unorthodox marketing campaign of the South Korean giant by favoring the Chinese giant in his homeland.
To be fair, it’s the Samsung ISOCELL page that’s raffling the Huawei device, but it’s still very strange to see the rival company offering a smartphone that is not hers to their fans, do you agree?
The draw takes place in China and Samsung’s strategy is to introduce the public to its ISOCELL Bright GD1 32MP sensor on the front camera of the Huawei mid-point device, but this ultimately causes Huawei itself to receive more attention than Samsung, as the South Korean will make another person to use the smartphone of the rival, even though it has components from Samsung.
Samsung and its 1% stake in China
The move can be viewed comically by many, but Samsung may be “making peace” with Chinese consumers, who are definitely not very fond of the brand.
In the latest data released by Counterpoint, Samsung only has a 1% stake in China, falling far short of all other competitors. Huawei appears first with a 34% stake, followed by life with 19%, Oppo with 18%, Xiaomi with 12% and Apple, in fifth place with 9%.
Perhaps with new marketing strategies the view of consumers with Samsung will change in the coming months, but we will have to keep an eye on the data and surveys of the coming quarters in order to be able to state whether or not South Korea will subvert its bad reputation in one of the world’s most important markets.
Huawei New 4e: specifications
- The 6.15-inch LCD screen with 2312 x 1080 pixels resolution
- HiSilicon Kirin 710 Chipset
- 4 GB and 6 GB of RAM
- 128 GB internal storage
- GPU Turbo 2.0
- Biometric reader back
- Samsung ISOCELL GD1 32MP f / 2.0 sensor front camera
- Triple rear camera
- 24 MP main sensor with f / 1.8
- MP sensor with 120 ° wide-angle lens
- 2MP sensor for depth of field data
- The battery of 3.340 mAh
- Android 9 Foot as an Operating System
The draw for the Samsung Huawei 4e is set to take place on July 9. Who will be the lucky Samsung fan who will win a smartphone from his own company rival?