YouTube will change the criteria for checking a channel, which is making many content creators nervous.
By then any channel with more than 100,000 subscribers can subscribe to earn a verification badge, which drives the content created in the search as well as the service’s core recommendations.
From November this will change, and beyond the numerical criteria, you will need to provide proof of authenticity to Google. However, this can only be done by public or non-public people and companies, who have a strong online presence not only on the platform but outside it – on the networks – and in real life as well.
In short, the verified account seal will be more selective and apply more or less like Twitter, Facebook and Instagram: only influencers, artists and other niches will be entitled to such recognition, in addition to those YouTubers whose fame began in the video service but extrapolated to out of it.
With this change also comes a change in the symbol that identifies the verified channels: those recognized by the content production will follow with a small arrow, while artists from the musical environment, for example, will earn a musical note next to the name.
Perhaps the worst part of this change is that the new rules will work retroactively, meaning that anyone who currently has a channel of 100,000 or more subscribers will lose verification if they are not, in fact, famous. The platform has already started sending emails alerting platform users who will be affected by the measure. These will have until November to appeal the measure.
Remember, YouTube has undergone several changes in terms of usage policies and even features in recent months, showing that Google has separated the second half of 2019 to put an order in the house, even if this somewhat curious way.
And you, what did you think of this decision? Tell us in the comments!