PicPay wants to facilitate login options to increase user base

PicPay has plans to add more ways to access content, in order to attract new customers. The online payments application aims to facilitate login options on websites and apps, in addition to offering free services.

At first, the novelty is an agreement with Grupo Abril, which will release publications such as Cláudia and Você SA at no cost. Simplified sign-in switches consist of serving similarly to Google and Facebook, on popular web pages and applications.

In this way, it is possible to access the benefits and advantages of the platform without creating a new registration. PicPay also automatically loads payment data, without having to type again, to streamline transactions.

According to the company’s CEO, Gueitiro Genso, the company’s intention is to remove the friction that users have when they buy a good or use a service over the internet. The executive understands that difficulties in creating an account and adding payment methods can influence the constant abandonment of shopping carts.

PicPay services are available through an application for Android and iOS. Download links can be found on the card below the text. It is worth remembering that the company started offering withdrawals at Banco24Horas and debt collection, in mid-December last year.

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