We have all been in that situation, where we are not interested at all seeing the photos published by a relative or friend, but we also do not want to stop following them for fear of offending them or any other reason. With this new option, users can get rid of these bad photos without the user’s knowledge.
This was a long time ago and users were asking for this. We could already silence the stories, but sometimes that is not enough. The option is not yet available for everyone, but Instagram reports that in the coming weeks will be reaching all users.