Safari and Firefox have already embarked on this, and apparently Google has felt the pressure: Chrome will soon stop accepting cookies from third parties. But what does it mean?
Well, first of all, we need to understand cookies, the targets of such controversy in recent years when discussions about online privacy have been so prominent: these are small files that each site can host in a specific area of your computer for tracking purposes. activities that might be useful for both ad serving and audience data collection.
Google’s decision was prompted by the move that began in August 2019, in which Google began a new series of security measures aimed at protecting users. One of them, promised for the future, would be to “shield” Chrome from these little spies. And now the company warns that it will address this challenge over the next two years.
Thus, the search giant will not completely ignore advertising because it has such strong business deals, but it agrees that the design of this type of feature has been somewhat misrepresented in the last decade and no longer brings so many benefits to the user.
The idea is that only primary cookies will be accepted from 2022. In a straightforward explanation, we could simplify the situation by saying that it will be less common for a search that takes you to a product or lifestyle activity page to generate those ads that They chase you all over the internet until you make a purchase. This data could only be used for product presentation within the domain pages you searched for the product or subject.
As always, Google will implement such a radical change in short steps, as was the case with Flash discontinuity. This time, however, it is not users who should look for alternatives as the news is actually quite beneficial to them, but the advertising market that has two years to come up with new ideas to formulate their ads within the largest browser in the market.
And you, what did you think of Google’s decision to follow Safari and Firefox? Tell us in the comments!