While preparing for a real legal battle against Apple, Facebook decided to launch a new advertising campaign. This time, the social network wants to convince its iOS users to accept data collection for personalized ads.
Apple has demanded that Facebook and other social networks display a pop-up to users asking if they accept data collection for advertising. This angered Mark Zuckerberg’s team.
With the title “Good ideas deserve to be found”, the Facebook video implies that Apple’s ban mainly affects small businesses. The most curious point is that comments on YouTube are disabled, while the amount of negative reactions is greater than the likes. See below:
Another interesting detail of the video is that it shows many more Facebook or Instagram users finding things to follow and buy than small business pages. The video description says:
The world is full of good ideas. Now, thanks to personalized ads, small businesses can find their products. Good ideas deserve to be found.
As we can see, the text makes it appear that personalized ads are a new thing, something that is not true. Even so, Facebook also points out that it is not charging fees from companies that sell products with “checkout on shops” until June this year.
In addition, online event fees will not be charged until August. Finally, the social network is making it easier to add menus to small restaurant pages.