Unsurprisingly, professional cameras are selling less each year, so the industry needs to reinvent itself if it wants to continue to achieve high revenues.
In an attempt to connect more to the smartphone audience, Canon will launch a campaign through collective funding to create the Canon IVY REC. The nice gadget is nothing more than a mini pocket camera in pen drive or keychain format, as you prefer to compare.
It will bring a 13-megapixel lens with a 1/3 inch aperture. Although it does not have an LCD display, the product’s hole will serve as a “screen” for framing images, and an app will allow real-time lens synchronization and transfer of photos to cell phones.
Although only announced – but without the possibility of receiving values - the campaign will offer a 30% discount to those who finance the project with lower values. Those who pay a lot will be able to reserve the product but remember: this is an idea that will only gain commercial viability if Canon obtains the value it is seeking on the platform.
Depending on the photographic result that produces the IVY REC can be a great ally of users with smartphones and simpler intermediaries, allowing good capture of images without spending much on a phone. The user can also opt for devices with characteristics more attractive to them – such as battery life – leaving the work of an optical sensor for this accessory.
The product will also be certified to accidental drops and water resistance (1 meter for 30 minutes). Despite the small size, it will also reach 60 frames per second in full HD recordings.
A weak point, perhaps, is its ability for night shots: from now on the crowdfunding page warns that the device is good for captures in outdoor settings. You can not win them all. Or can?
And you, what do you think of Canon IVY REC? Tell us in the comments!