The smartphone market has companies that seek to maximize profits with their devices and those that always seek to work with the minimum margin on their devices, and these companies call themselves by the names of Apple and Xiaomi, respectively. They recently launched a cell, and this policy difference is even more expensive.
Pan Jiutan, a respected Chinese market analyst, recently said that the cost of manufacturing the Xiaomi Mi 11 is the same as the iPhone 12, a launch that gives the family a name. Experts had previously stated that the cost of the iPhone 12 is US $ 373 (R $ 1937, indirect conversion).
The word of Xiaomi executives is that the company always practices 5% profit on their cell phones and, therefore, it is difficult to say whether the company remains firm in its purpose or if there is any deviation since it is sold, according to the Chinese press, for $ 250 more than its cost. Still, it’s a lot cheaper than Apple’s top-of-the-line, whose 128 GB version costs $ 430 more than the Mi 11.
To refresh the memory, the Mi 11 was launched with the following prices (in values already converted): R $ 3,215 (8GB / 128GB), R $ 3,456 (8GB / 256GB) and R $ 3,778 (12 GB / 256 GB). The iPhone 12 arrived, costing R $ 3,898.
It is worth noting that the manufacturing cost does not reflect all costs for the production of the device. We speak here only of materials, salaries, energy, administrative and outsourced services. The exact account also includes development, design, marketing, logistics, and software costs.
According to data from Counterpoint consultancy, the iPhone family shipments in the fourth quarter of 2020 were 21 % higher than those recorded in 2019 , particularly influenced by the good performance of the iPhone 12, which will possibly have record sales and demand established next year, with 51 million units are expected to be sold in the first quarter of 2021. China today accounts for 20% of total worldwide sales of the apple cell phone.