Bullshit or trade dispute? Disney will not show rival Netflix ads on its channels


Netflix If before the streaming market had Netflix a queen that was a little bothered, things have changed. The growth of Amazon Prime Video and the announcement of the new Disney Plus, scheduled to debut on November 12 this year, make the segment more crowded, and spirits have increased. A new chapter in the dispute between Netflix and Disney shows the current stage of the dispute.

Walt Disney Company has vetoed Netflix commercials on its channels, according to a report published by the US Wall Street Junior. Channels such as ABC, Freeform, FX, and National Geographic will not have competitor advertisements. The exception is ESPN, according to a source familiar with the project in an interview with Business Insider.

And the policy shows that Disney’s problem is Netflix because, although it has told its staff that it would not accept commercials from any other streaming competitor, it eventually accepted trade deals with other companies in the industry, leaving only Netflix out.

Sought by Business Insider, Netflix did not speak up. Disney, however, said the problem is not exactly Netflix and is reconsidering all competitive advertising for streaming services on a case-by-case basis.

The streaming market must undergo a major turnaround. After the release of Disney Plus, HBO and NBC Universal are also expected to make their platforms available, which should be released in 2020. This also changes the way we watch some content, as series such as Friends, The Office and all Marvel content have left Netflix, which saw its shares fall last quarter, while its rival saw its shares grow.

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And you, what did you think of Disney’s decision? And looking forward to the arrival of Disney Plus and will you leave Netflix? Tell us in the comments.

Source: businessinsider


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