According to Counterpoint analysis, wireless ‘hearable’ are the next big thing. The phase, which contains Apple’s AirPods and also Samsung Galaxy Buds, saw world sales of around 46 million units last year. But with the help of AirPods 2, this might catapult to 129 million units as early as next year.
Samsung, Google, Bose, and LG are all expected to grow
According to the research by research Director Pete Richardson, “2019 is going to be the year that wearables evolve into a crucial market.” New releases from major brands will boost sales across the globe. However, the evolving digital habits of customers are also expected for a propel demand.
The likes of Samsung, Bose, Huawei, and LG all hold comparatively small market shares at the instant. But as interest in the phase picks up throughout this year and next, each one is set to experience comparatively strong growth which should translate into larger market shares.
AirPods 2 will propel the ‘hearable’ segment to new levels
As mentioned in the 1st paragraph that Apple is expected to remain the biggest driving force of growth. There is a rumor that Apple is preparing a second-generation of its AirPods which should integrate new features and a potentially small change in design.
From afar, AirPods 2 is expected to look like the originals. But upon closer look, it has a new frosted glass-like coating which is visible. According to rumors this will improve grip and reduce the slipperiness. which means the new AirPods shouldn’t fall out of your ears so easily like the older AirPods.
One feature of AirPods 2 which seems extremely likely at this point is support for wireless charging via a new charging case. This feature will charge both the case and AirPods and it will take the battery level from 0% to 100% in just 15 minutes.
it is also expected from the new wireless accessory is Apple’s W2 Bluetooth connectivity chip. This can currently be found inside the Apple watch series 4 and halves the power consumption with respect to the W1 chip through which battery life improves.
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Of course, Apple’s AirPods are primarily meant for music and Apple is set to bring some improvements to the overall sound quality that makes the consumers buy them.