Apple and chief design officer Jony Ive declared that he was leaving the company earlier this year to start his own design firm. It’s been a bit of an open-ended question about when he would actually depart. But his removal from Apple’s Leadership page. The company’s top officers suggest that Apple has turned that corner.
Who is Ive? When Ive Joined Company?
In 1992 Ive joined Apple and led Apple’s design time since the mid-1990s. He declined for years under Apple’s then flawed leadership before Steve Jobs’ return to the company. With Jobs as his champion, Ive thrive, leading the design of Apple’s most iconic products over the past 20 years: the iMac, iPod, iPhone, iPad, and Apple Watch all carry Ive’s unbelievable imprimatur.
His magnum creation ultimately became Apple itself:
Ive also led the design of Apple Park:
- the torus-shaped $5 billion
- 2.8-million-square-foot headquarters in Cupertino
- California opened in April 2017 where more than 2,000 Apple employees work.
Secret Of New Studio ‘LoveFrom’:
It’s been no secret within and without Apple that Ive’s focus at Apple has decreased in recent years. Especially since the completion of Apple Park. So it wasn’t entirely unexpected when the company announced that Ive was leaving Apple to form his own independent design studio. The new studio is called LoveFrom and counts Apple as one of its first clients.
It’ll be interesting to see how Jony Ive continues to influence Apple outside its walls. Ive’s fixation with industrial minimalism has led Apple down a path of ever-thinner Mac and iPhone designs over the years. Simply ask anyone who’s suffered from problems with bendy iPhones, for example. Suddenly MacBook Pro keyboards stop working, forcing Apple to cover those laptops under a blanket service program to replace the keyboards when they fail.
The new 16-inch MacBook Pro is seen by some as Apple’s first significant pushback against Ive’s inflexible design focus. It’s thicker than its predecessors and gives up the problematic butterfly switch found in earlier models for a more strong scissor-switch design. Hopefully, it will have fewer problems over the long haul.
Apple’s design teams are now led by Evan Hankey, vice president of Industrial Design. Another one Alan Dye, vice president of Human Interface Design.
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