Keyword research is a fundamental part of search engine optimization (SEO). It serves as a base on which your online presence stands, showing the direction for your content.
With this importance in mind, you cannot treat it as a one-time job. Habits change, trends come and go, so what was working today may no longer work tomorrow. You have to improve your SEO constantly. For keeping up with this pace, in-depth keyword research is essential.
In-depth keyword research
Keyword research is a process of finding phrases that customers enter into search engines, such as Google. Accurate keywords will attract more visitors, ensuring higher traffic to your website.
That’s the basic idea behind keyword research, but it’s not all there is to it. It also encompasses comparing, prioritizing, and analyzing keyword opportunities. Before starting the search, you need to define your seed keywords.
Start by listing topics associated with your brand. Then, narrow them to specific search terms used by real people while searching. A general tip here is to look for the middle ground. A good keyword is around 2 – 3 words, neither too short nor too long.
It is not enough to research keywords related to your brand or product only. They also have to target extra material: useful tips, solutions to common problems, or other related services. This task requires knowing your customers inside out. Thus, in-depth keyword research requires behavior analysis of your customers.
Your customers might not have the same perception of a brand as you do. So, try to approach this research from your customer’s perspective. Ask:
- What kind of people are searching for your products?
- How do they see your brand?
- Why is someone searching for it online?
- When and where are they doing so?
While answering these questions, you are likely to find your search competitors. Don’t get surprised that they can appear irrelevant at first. Not always is search results competition the same as a direct one. Still, you have to know who you’re dealing with and create an SEO strategy in response.
Keyword data for SEO
It is essential to collect keyword volume and search results page ranking data. Keyword volume is the number of searches for a particular keyword in a given timeframe. Page ranking is the place in the search results list. The first result has the best ranking, and the last one has the worst.
This data allows us to know how hard or easy it will be to achieve wanted traffic. Generally, the more volume the keyword has, the more difficult it is. Big brands in top places on the search results page also mean tough competition.
Keyword volume will change according to seasonality trends and location. The search term “beach bikini” might not be the most popular in December, but it will surely rise in July. Except in places where it is raining all year round.
Keyword volume data helps you navigate between two extremes. One is aiming for the hardest difficulty, and the other is not producing any traffic. Of course, your appetite for a competition can depend on a broad set of factors.
Cost per click (CPC) is one of the main variables. With it, businesses can calculate the price of potential traffic. You can reduce costs if there is some existing content for a keyword already. But in both cases, you can’t calculate CPC without having accurate keyword information.
Keyword data affects your page layout as well. The organization of your website tells search engines how to rank your pages. Every category should relate to some keyword. Pages representing higher volume keywords should be closer to the homepage. Consider having a landing page if there are only a couple of main keywords.
Keyword Data Gathering
Keyword research importance for SEO should be evident by now. But mastering the use cases is not enough. Only the most accurate keyword information can make your SEO decisions well-informed. It has to be accessible on short notices and collected in large quantities at the same time.
Achieving this does not come easy. Most tools out there have hidden fees, irrelevant results and are hard to use. Keywords analysis API by SERPMaster will help you to avoid all this hassle. It will provide you with easy exporting to sheets, real-time monitoring, and wallet-friendly pricing. It also has multiple scrapers to choose from and a free trial available!
Your approach to SEO will improve drastically after in-depth keyword research. We hope that the advice provided here is going to ensure the change is for the better. The only question now is whether you are willing to go this extra mile?