Those who are subscribed to multiple channels on YouTube are often bombarded by various emails from the social network, which always notify their users when any channel they follow posts a new video on the platform.
Although these notifications can be turned off, many unsuspecting people who don’t like them may not be aware of this, which means that they continue to receive messages and have their email inboxes polluted by it.
With that in mind – and also taking into account that less than 0.1% of these emails are opened by recipients, according to a survey by the company – Google decided to stop sending messages with this type of content to the inbox. of all your users.
The change, which will begin on August 13, will be valid for the entire user base of the platform. However, the search giant clarified that, despite this, all notifications for uploading new videos via Android, iOS, and the web – to those who accepted them – will continue to be sent normally to everyone who will subscribe to any channel.
In addition, the company also pointed out that other more important notifications – such as information related to user accounts, mandatory service announcements, among other notices of this type – will not be affected and will continue to be sent via email.
Finally, the Mountain View giant explained that this change will not affect the engagement of videos published on the platform because, according to a survey, users access new content more through notifications sent via Android, iOS, or the Web than by email.
See also: YouTube bans more than 2,000 channels suspected of advertising in favor of China.